About Jax Locals:

Your Gateway to the Bold New City

Welcome to JaxLocals, the digital heartbeat of Jacksonville, Florida. Much like our neighbors at PutnamLocals, we believe that the soul of a community isn’t found in big-box chains or national franchises—it’s found in the local coffee shops in Riverside, the family-owned boutiques in San Marco, and the hardworking contractors serving the Northside.

Our Mission

JaxLocals was built with a single purpose: To bridge the gap between Jacksonville residents and the incredible local businesses that make our city unique. From the beaches to the Baldwin Trail, Jacksonville is the largest city by landmass in the continental U.S., which means finding the right local expert can sometimes feel like a daunting task. We’ve simplified that process by creating a curated, easy-to-navigate directory that puts the best of "The Bold City" right at your fingertips.

Why Local Matters: Jacksonville by the Numbers

Jacksonville’s economy is powered by the "little guy." When you choose to shop local through JaxLocals, you aren't just making a transaction; you’re fueling the engine of our city.

  • The Small Business Backbone: Small businesses make up over 90% of all employers in the Jacksonville metropolitan area, providing jobs for nearly half of our local workforce.

  • Economic Impact: For every $100 spent at a local Jacksonville business, roughly $68 stays right here in our community, compared to only $43 when shopping at a national chain.

  • Diverse Growth: Jacksonville is consistently ranked as one of the top 10 cities in the U.S. for small business growth and minority-owned startups, reflecting the vibrant diversity of our 904 neighborhoods.

  • Job Creation: Local firms in Duval County are responsible for 2 out of every 3 new jobs created annually, ensuring a brighter future for the next generation of Jaxonians.

More Than Just a Directory

JaxLocals isn’t just a list of phone numbers. We are a community resource designed to help Jacksonville thrive.

For Residents: Discover hidden gems, read authentic reviews from your neighbors, and support the businesses that sponsor our local Little Leagues and charities.

For Business Owners: Get the visibility you deserve. We provide a platform for Jacksonville entrepreneurs to grow their digital footprint and connect with customers who are intentionally looking to "Buy Local."

Join the Movement

Whether you’re looking for the best fish camp on the river, a reliable roofer after a storm, or a hidden yoga studio in Springfield, JaxLocals is here to guide you.

Jacksonville isn't just a place to live—it's a community to support. Thank you for choosing to keep your dollars local.

Join the Movement

Whether you’re looking for the best fish camp on the river, a reliable roofer after a storm, or a hidden yoga studio in Springfield, JaxLocals is here to guide you.

Jacksonville isn't just a place to live—it's a community to support. Thank you for choosing to keep your dollars local.

JaxLocals: Rooted in the 904.

The Founder

Leny Pearson

Founder